@Kazzymodus
I'm aware of the economic side of it, that it creates more competition; it /would/ create more ways to differentiate the ISPs, yes, however, the gutting of Net Neutrality will give tremendous power to the already big ISPs, since they can just drown out any competition by hindering their advertizing and so forth.
Not to mention it would be suicide for some of them if their "packages" aren't broad enough, let alone the possibility of boycotting altogether (and I think with an issue as big as this, it would actually have more impact than silly boycots you see all the time).
IMO, the current "competition" is enough, namely, overall speed, bandwidth, and price (there might be more, but those alone are enough imo).
And another silly opinion of mine is that it's not the smartest idea to build up an ISP company anyway, there are far more lucrative fields out there, but that's not really relevant, but wanted to add it anyway.
I get that they just want the best for their own company, but we can also call that greed, since they're looking after their own wallets only and ignore the rest of the population (and as you said, likely at least 98% of the population will experience this negatively).
The FCC has actually been willingly faking comments to them that expressed support for the removal of Net Neutrality, they're using vile tactics in order to try and get this passed. That is inexcusable. If it was a mere proposal, and they would truthfully listen to the population, it would be dead by now, and we wouldn't have an uphill battle.
I agree that "protesting" in a calm manner is always better, and I would advise anyone to do so, but that doesn't take away the enormous greed these companies have and the sheer disconnect they have from regular people. I see them as vile, because they are, and that's not based solely on this issue.
Looking after your own company is one thing, but screwing over the vast majority of the population as a result of it, is irresponsible and arrogant to say the least.
So I both agree and disagree; they're doing what THEY think is best, but what they consider best, is often inexcusable based on the consequences they'd create.
Also don't forget that this is also an attack on free speech, so that adds another layer of issues. They can easily silence opposition, and would make it much harder for political voices to be heard, and especially in a time like this, we need that badly.